Marketing at SXSW

From startup founders, to established CEOs and investors, to artists and celebrities, SXSW is a vibrant community of creative professionals. With compelling content or activations and a wide range of influential industry leaders, you’re guaranteed to target and engage with your ideal clients and customers.

Market at SXSW

Marketing Opportunities

Your Brand. Your Message. On One of the World’s Largest Stages, SXSW.

Over half a million attendees descend upon Austin, Texas every spring to experience our world-renowned conference and festivals. Our team spends the entire year painstakingly curating every element of the event ensuring each year is unique and unforgettable.

A multitude of Premium Sponsorships, Exhibitions, Activations, Networking & Social Events, Sponsor the Next Generation, Hotel Branding, Physical Product Branding, and Digital Marketing offer the perfect marketing solution to help your business achieve its goals.

Premium Sponsorships

Align your brand with SXSW at the highest level for the greatest impact and visibility leading up to, throughout, and following the SXSW Conference & Festivals. These packages include a wide array of assets, which guarantee maximum exposure across a specific category of the festival or throughout SXSW as a whole.

Rolling Stone Future of Music Showcase - Photo by Caleb Pickens

Exhibitions

SXSW Expos »
Join us at our SXSW Expos, where innovation meets opportunity! Explore the latest solutions, engage with expert exhibitors, and discover groundbreaking tools to drive your business forward.

Flatstock »
Flatstock is an art exhibition of the world’s most influential and exceptional gig poster artists, featuring handmade, limited-edition posters and merchandise from artists around the globe.

XR Experience »
Journey into fantastical virtual worlds and experience a wide array of XR, AR, and beyond. The XR Experience showcases the world’s top XR filmmakers and their most recent projects.

Become an Exhibitor »

SXSW 2025 Expo - Photo by Aaron Rogosin

Activations: Build-Your-Own SXSW Event

From official parties to lounges and award shows, SXSW offers a variety of customizable marketing assets that fit your brand’s needs and objectives. Contact a SXSW representative to develop a marketing plan that gets results and meets your business goals.

Tennessee House at SXSW 2025 - Photo by Lauren Lindley

Networking & Social Events

SXSW is built around the magic that happens when people come together. Whether it’s sponsoring the vibrant soirées that kick-off and close the festival, or the intimate coffee breaks and lively happy hours thoughtfully integrated into the conference schedule, brands that want to align themselves with this magic have the opportunity to do so at a level that best fits their budget and scope.

Film and TV Opening Party 2025 - Photo by David Brendan Hall

Sponsor the Next Generation

Be the inspiration for the next generation of creatives to achieve their goals. Unifying your brand with passionate competitions, esteemed award shows, and one-on-one mentor sessions can create lasting impressions and foster life-changing connections. By sponsoring these events, you can increase brand awareness while impacting the development of our future leaders, creatives, and professionals.

SXSW 2025 Innovation Awards - Photo by Darah Hubbard

Hotel Branding

(With Official SXSW Partner Hotels.) SXSW partners with select downtown hotels, which not only house festival attendees but also host networking events, conference programming and late-night parties. Whether you’re sponsoring in-room items (such as keycards and doorhangers) or those intended for public spaces (like napkins and coffee sleeves), these products offer fun and exciting ways to keep promoting your brand outside of normal conference hours.

MAX at SXSW 2025 - Photo by Lauren Lindley

Physical Product Branding

Getting your brand in the eyes and hands of attendees is a great way to create a lasting impression. Picture your logo on a coffee sleeve, a volunteer T-shirt, or the side of a building…and that will give you a good indication of the huge variety of Physical Product Branding opportunities available at SXSW.

Netflix at SXSW 2025 - David Brendan Hall

Digital Marketing

Technology is increasingly integrated into every aspect of our lives – with this integration comes an exciting new realm of branding opportunities. SXSW’s digital marketing assets offer brands increased visibility –before and during the festival – through our social media channels, email campaigns, official app and more.